in transactions and transformations
years of experience
pivotal industry verticals served
Founded by visionary executives, 2B Associates redefines the traditional strategy and management consulting model. We offer cross-functional support by integrating subject matter expertise, access to capital, operational optimization, and strategic exit planning.
We believe in building people and businesses in a conscientious manner that serves their customers with integrity, drives extraordinary enterprise value, and charts a path for sustained excellence.
Building and reinforcing strong culture, vision, and values create a foundation for intensive growth. Our portfolio companies build sustainable value based on 2B's commitment to a culture-first strategy.
Developing people and management teams is our passion. Our growth and enterprise value-building strategies are people-centric and sustainable.
Building a scalable, sustainable, competitive business model requires dynamic leadership. Our advisors and coaches reinforce and nurture strong leaders and drive results within our portfolio companies.
Gone are the days when great companies had to sacrifice people for results. Our people-centric approach and proprietary tOPS™ operating system balances innovation and results-oriented workflow to keep our portfolio companies ahead of the pack.
Executive Professor, Dpt. Of Mgmt., Mays Business School, Texas A&M University Over $1B in transformations Multiple CEO appointments, including: Constellation Research, The America’s SAP Users Group, BGBC Management Over a dozen American Business Association accolades & awards, including, Turnaround Exec. of the Year, Maverick of the Year, & Female Exec. of the Year. Professional Board Member Growth strategist for public and private clients. MBA, Texas A&M University Ph.D., North Central University Best Selling Author, “Profitable Problem-Solving,” and co-author, “From the Court to the Boardroom.”
CEO & Founder, Trust Transparency Consulting Entrepreneur in Residence, Executive MBA Capstone Program, Mays Business School, Texas A&M University Over $1.5B in enterprise value exits Member of numerous PE investment committees Multiple CEO or President appointments, including: Health Wright Products, Zenwise Health, Zesty Paws, Doctor’s Best, ZMC-USA Multiple Executive Director or President roles for not-for-profit organizations MSc Law, Champlain College
CEO & Founder, Raa Mellon, LLC. Advisory Board Member, Dpt. Of Mgmt., Mays Business School, Texas A&M University. Executive Trainer, Texas A&M University, Center for Executive Development. Former Global VP, Sales Enablement & Transformation, Rimini Street Former VP & Chief of Staff, Sales Enablement, Dell, NTT Data Former CRO & SVP, The America’s SAP Users Group Former COO, CFO, & Principal, NIMBL LLC. Former CEO, AG Boon, Inc. – Petroleum & Petrochemical Services. MBA, Texas A&M University