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2B Associates Appoints Seasoned Executive Joshua Blair as COO to Drive Operational Excellence

Austin, TX – November 6, 2024 – 2B Associates, the parent company of Carson&Bear™ and the recently acquired PreMark Health Science, is strengthening its leadership team with the appointment of Joshua Blair as Chief Operations Officer to drive growth and operational excellence across its diverse portfolio of companies. With the executive appointment, 2B Associates is expanding its presence in the pet wellness and nutraceutical industries and its core management consulting services.

Blair brings over 25 years of experience in business, marketing, and sales. He is a distinguished and award-winning executive recognized for his expertise and leadership in business and process optimization. As an expert in strategic planning, enablement, organizational transformation, innovation, and operational optimization, Joshua has a proven track record of delivering measurable value and driving sustained success for businesses across diverse industries. His work empowers organizations to navigate complex challenges, enhance their competitive positioning, and achieve long-term growth.

“Joshua’s expertise in building scalable, efficient operations is a perfect fit for our vision to elevate and expand our service offerings,” said Bridgette Chambers, CEO of 2B Associates. “His leadership will drive growth and value across our ventures and client base.”

As COO, Blair will focus on optimizing 2B Associates’ operational infrastructure, including implementing advanced technology solutions, enhancing internal communications, and fostering a culture of continuous improvement.

“I am thrilled to join 2B Associates at this exciting growth stage,” said Blair. “I look forward to leveraging my experience to help the company achieve its ambitious goals and deliver exceptional value to its clients.”

Through tailored consulting solutions, 2B Associates supports organizations seeking to optimize operations, diversify revenue streams, and pursue successful exit strategies.

“Joshua’s operational acumen aligns seamlessly with our strategy of integrated growth,” added Scott Steinford, Chairman of the Board. “We look forward to the transformative impact he will bring to our clients and services.”

About 2B Associates: Founded by visionary executives, 2B Associates redefines traditional management consulting by integrating subject matter expertise, capital access, operational optimization, and strategic exit planning. Through companies like Carson&Bear™ and PreMark Health Science, 2B supports innovation in pet wellness and the nutraceutical and cosmeceutical industries.

About PreMark Health Science: PreMark provides end-to-end solutions for nutrition and personal care markets, with services from product development and formulation to manufacturing and order fulfillment. Holding numerous certifications, including FDA, USDA Organic, SQF, NSF, and Health Canada GMP compliance, PreMark is a premier provider in the nutraceutical and cosmeceutical industries.

About Carson&Bear™: Headquartered in Austin, TX, Carson&Bear™ is a leading innovator in canine wellness, dedicated to transforming how pet owners care for their dogs through revolutionary wellness solutions.

For additional information, please visit www.2BAssociatesCompanies.com.

Contact Information: Jared Allread
Phone: 708.818.8450
Email: JaredAllread@pcipr.com

View the original release on BusinessWire.

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2B Associates Acquires PreMark Health Science to Revolutionize Pet Wellness

AUSTIN, Texas, October 08, 2024–(BUSINESS WIRE)–2B Associates, a leading innovator in pet wellness, today announced the acquisition of PreMark Health Science, a renowned manufacturer of health and wellness products. This strategic move will accelerate the development and production and provide a competitive advantage to groundbreaking pet products, particularly for 2B Associates’ disruptive brand, Carson and Bear, known for its commitment to helping dogs live happier, healthier lives.

This acquisition marks a significant step towards 2B Associates’ mission to improve the lives of pets. By integrating PreMark Health Science’s manufacturing capabilities, 2B Associates will be able to bring innovative pet products to market faster, offering cutting-edge solutions for pet health and happiness. Pet owners can expect to see new and improved products designed to address a wide range of health needs, from joint support and gut health to skin and coat care.

Scott Steinford, Founder and Chairman of 2B Associates, will assume the CEO role of PreMark Health Science. Steinford brings a wealth of experience to this position, having held leadership roles at Health Wright Products, Zenwise Health, Doctor’s Best, and Zesty Paws.

“We are enthusiastic about the growth potential this acquisition brings to both 2B Associates and PreMark Health Science,” said Steinford. “This strategic move allows us to leverage PreMark’s expertise to further our commitment to developing revolutionary pet wellness products.”

Bridgette Chambers, Ph.D., CEO of 2B Associates and Founder and CEO of Carson and Bear, also expressed her excitement about the acquisition. “This vertical integration will significantly expedite our ability to deliver innovative and impactful solutions to pet owners,” said Chambers. “We are dedicated to helping dogs live longer, healthier, and happier lives, and this acquisition is a major leap forward in achieving that goal.”

About 2B Associates:

Founded by visionary executives, 2B Associates redefines the traditional strategy and management consulting model. They offer cross-functional support by integrating subject matter expertise, access to capital, operational optimization, and strategic exit planning. This diverse expertise allows them to effectively guide and support businesses in the pet wellness industry, fostering growth and innovation. Their innovative REMY Pet Wellness Venture Accelerator is the first accelerator that focuses on pet-specific startups.

About PreMark Health Science:

PreMark provides end-to-end product solutions for nutrition and personal care products, from product development and formulation to blending, manufacturing, packaging, and order fulfillment. Their years of experience, knowledge, certifications, and licenses make them the premier solutions provider in the Nutraceutical and Cosmeceutical industries. Among their licenses and certifications are FDA Food Facility Registration #13339260388, FDA Drug Products Manufacturing #3006709710, FDA Cosmetic Facility Registration #3006809710, TDSHS Food Manufacturer License #1013244, TDSHS OTC Drug Manufacturer License #1000344, TDSHS Consumable Hemp License #369, SQF: Safe Quality Food – Certification #641978, NSF: National Sanitation Foundation – Certification #C0286966-HSCDS-01, USDA Organic – QAI Certified Organic #C0499180-NOPHDLR-6, European Union (EU) Dairy Certification – Registration #3006709710US, Health Canada: Canada GMP Compliant – License #5000338, and Gluten-Free: Certified Gluten-Free – GFCO Gluten Free Plant Registration #45457. They are also certified as Compliant with International Halal Standards, OU Kosher Certified, and in GMP: Good Manufacturing Practices. PreMark is licensed through the Texas State Department of Health and Human Services to manufacture and package OTC Products.

About Carson&Bear™:

Headquartered in Austin, TX, Carson&Bear™ Dog Wellness Program is an innovative leader in the canine wellness industry, dedicated to revolutionizing how people care for their dogs.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241008019567/en/

Contacts

Jared Allread
708.818.8450
JaredAllread@pcipr.com

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Top 3 Trends Impacting the Growth of Pet Wellness Startups

The pet wellness industry is experiencing a surge in growth, driven by several key trends that present both opportunities and challenges for startups in this space. Here are the top three trends that are significantly impacting the growth of pet wellness startups:

1. Increased Humanization of Pets

The humanization of pets continues to be a dominant trend, with pet owners increasingly viewing their pets as members of the family. This has led to a rise in demand for premium products and services, including organic pet food, specialized diets, wellness treatments, and even pet-friendly technology. Startups that can cater to this trend with innovative, high-quality offerings are well-positioned to capture a significant share of the market.

2. Growing Focus on Preventive Health Care

Pet owners are becoming more proactive about their pets’ health, focusing on preventive care rather than just treatment after illness occurs. This shift is driving demand for products and services such as dietary supplements, wearable health tech for pets, and wellness monitoring services. Startups that can provide solutions that help pet owners monitor and maintain their pets’ health are likely to see strong growth.

3. Advances in Pet Health Technology

Technology is playing a transformative role in the pet wellness industry. Innovations such as telemedicine for pets, AI-driven diagnostic tools, and personalized pet care apps are revolutionizing the way pet health is managed. Startups that leverage technology to offer cutting-edge solutions are at the forefront of this trend, with the potential to disrupt traditional pet care models and establish themselves as leaders in the industry.

Top 5 Reasons an Accelerator Would Help an Early-Stage Startup Take Advantage of These Trends

Navigating the rapidly evolving pet wellness industry requires more than just a great idea. Early-stage startups can benefit immensely from the support and resources provided by an accelerator. Here are the top five reasons why joining an accelerator can be a game-changer for startups looking to capitalize on the latest industry trends:

1. Access to Industry Expertise

Accelerators offer startups the opportunity to connect with mentors and experts who have deep knowledge of the pet wellness industry. This access to industry-specific insights can help startups refine their business models, avoid common pitfalls, and make informed decisions that align with current market trends.

2. Networking Opportunities

One of the most significant advantages of joining an accelerator is the networking opportunities it provides. Startups can connect with potential investors, partners, and customers who are specifically interested in the pet wellness space. These connections can lead to valuable partnerships, funding opportunities, and early adopters who can help validate and scale the business.

3. Accelerated Learning Curve

The structured programs offered by accelerators are designed to fast-track a startup’s learning curve. From customer discovery and market research to product development and go-to-market strategies, accelerators provide a comprehensive roadmap that helps startups quickly gain the skills and knowledge needed to succeed in a competitive market.

4. Access to Funding

Many accelerators offer seed funding in exchange for equity, providing startups with the financial resources they need to grow. Additionally, the exposure gained through an accelerator can make it easier to attract additional investment from venture capitalists and angel investors who are actively looking for opportunities in the pet wellness industry.

5. Validation and Credibility

Being accepted into a reputable accelerator can significantly enhance a startup’s credibility. The rigorous selection process and association with a well-known program serve as validation of the startup’s potential. This credibility can open doors to new opportunities, making it easier to secure partnerships, media coverage, and customer trust.

Conclusion

The pet wellness industry is poised for continued growth, driven by trends such as the humanization of pets, the focus on preventive health care, and advances in pet health technology. For early-stage startups looking to take advantage of these trends, joining an accelerator offers invaluable resources, mentorship, and networking opportunities that can accelerate their growth and position them for long-term success. By leveraging the support of an accelerator, startups can not only navigate the challenges of the industry but also capitalize on the opportunities it presents, ultimately leading to a stronger, more sustainable business.

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